e92plus
race to maranello
Stone2Stone worked with e92plus to create a highly engaging campaign that brought the spirit of competition amongst resellers to sell higher levels of Bitdefender products.
The Challenge
To support e92plus in the creation of a high-end, targeted campaign to encourage resellers to sell more Bitdefender products through an online dual-branded portal. Our challenge was to design and build a portal that has a strong sense of competition, allowing users to compete against each other and to hit the target first.
The Target
Identified existing resellers who actively sell Bitdefender products.
The Solution
Using Bitdefender’s association with motor racing, Stone2Stone designed a fun dashboard inspired by a dual-branded race game. The progress in the race was determined by two factors; points won and revenue. The points won contributed to prizes varying from a £10 Amazon voucher (50 points) to tickets to the Grand Prix at Silverstone (300 points). The revenue factor was illustrated as a race to the finish line with the first 10 (reaching £30,000) getting a plane ticket to visit Maranello.
The Outcome
A highly successful and captivating campaign that to date has encouraged 89 sign ups, continues to engage and encourage resellers to actively sell Bitdefender products.
50+ clients who are pushing the limits of B2B lead generation
